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In the 20th and 21st century, west has popularized and created the path for celebrities in big places such as hollywood and broadway. Willingly or not, celebrities live wildly interesting lives compared to an ordinary person. Even though we only see the surface of the iceberg, celebrities have references that helped them climb up the ladders of success. Regular press presence are their ordinary lives. Some athletes and movie stars are perfect in looks and dressings since most of the attention are on them. After all, they make an effort to perform music videos, acting and sports events. Why do we like them? Because they personify their careers. They have to personalize their jobs, that is how they earn money and popularize their fame. Another way of making money are photographs which also help them be known. The places they grew up earn popularity after they achieve celebrity status. They shine amongs crowds.

In this capitalistic world we live in, businesses are too numerous to count today. There are military-industrial businesses that produce defense systems. Mindful businesses, such as travel agencies, promise peace and quiet. Minimalist furniture businesses such as ikea that help us decorate our homes. Sporting is a big business where tons of money is at stake. Most corporations operate on a worldwide scale today to gain more profits. Replacement part companies also exist to help customers find parts for malfunctioning pieces of any given good. There are representatives of these businesses operating in branches around the world. Reputation is also important for them to attract more customers and provide quality assurance.